1. Multi Year Campaign
2. Reversed Category Trend
3. 3% increase in sales
2. Reversed Category Trend
3. 3% increase in sales
ROLE
ECD
ECD
Quebec Federation of Dairy Farmers
Milk has had an image problem for decades. As adults, few of us ever think of drinking a glass of milk anymore – maybe because we think we’re too old for all that, maybe because we just need to be given permisssion to remember just how comforting a glass of milk really is.
Milk has had an image problem for decades. As adults, few of us ever think of drinking a glass of milk anymore – maybe because we think we’re too old for all that, maybe because we just need to be given permisssion to remember just how comforting a glass of milk really is.
![](https://freight.cargo.site/t/original/i/1fc06c2a5f807892f790ae312ad1dd30a2e78c1e99d73124665f5a3731fd783e/Stress-Doll_o.jpg)
![](https://freight.cargo.site/t/original/i/2024b53ad685b70c33f2cf6019f0e6b5cd8b3a6376f45dbf122e5739278869cd/abribus_poster_maquettes_benoit-phone_o.jpg)
![](https://freight.cargo.site/t/original/i/bfd8125724c0b72e964e67d2691b2cd1505c6855413ffb7607411079ed072717/Screen-Shot-2021-10-21-at-2.22.42-PM.png)
![](https://freight.cargo.site/t/original/i/3b1a8a825687c4a9c0a1044bc3d996d60bdd46c372d5076fe1f10b90c812e213/Card_Eng1_o.png)
![](https://freight.cargo.site/t/original/i/7f43c384a4ff60d013eb7d8ea61a742f8515bdeb9e3f34d8202142eb37adef2a/Card_Eng3_o.png)
![](https://freight.cargo.site/t/original/i/9fc12b44db5ec38f5232749fbfedbfd90a8a4445f2deb0f03d627222bb81c1ac/Card_Eng2_o.png)
![](https://freight.cargo.site/t/original/i/3e455f05190e036f8800d8c58c1f7ec54c3a29f1ec2a8e86651f1717c0e6c743/green-billboard.png)
![](https://freight.cargo.site/t/original/i/5741004d8e55549c0595fb2cf390cae9b93657c626d649fe4995b9ea046dc0a6/Screen-Shot-2021-10-21-at-2.15.10-PM.png)
![](https://freight.cargo.site/t/original/i/ceb3384708e92a6e2663a3200fdad579ce95a86b4361931e3eb48c7232098c13/insert_o.jpg)
![](https://freight.cargo.site/t/original/i/d18b2a876a792126289f76783a54fe216360b3c3d439864346460912e13a7576/Stress-doll-pack_o.jpg)
![](https://freight.cargo.site/t/original/i/afdf01682e3d65ea93cd3254f0ab24206e2afe6038b0b258636681102fbca16b/abris2_o.jpg)
![](https://freight.cargo.site/t/original/i/2eed244d0f78894fdb1982fbccb4d604b4724e0f22571b239c545845b5551738/584_affiche_bleue_large_600.jpg)
![](https://freight.cargo.site/t/original/i/1f65df0bedd0539c2c470079ebc281fceddf4434538a3d9aaacd955515ec4167/shelter.jpg)
![](https://freight.cargo.site/t/original/i/7d3f16d2f357a43b84d2db5e314bf6f2e3eaf9751d9b66768efd0c856b568659/knitting_4.jpg)