1. Multi Year Campaign
2. Reversed Category Trend
3. 3% increase in sales
2. Reversed Category Trend
3. 3% increase in sales
ROLE
ECD
ECD
Quebec Federation of Dairy Farmers
Milk has had an image problem for decades. As adults, few of us ever think of drinking a glass of milk anymore – maybe because we think we’re too old for all that, maybe because we just need to be given permisssion to remember just how comforting a glass of milk really is.
Milk has had an image problem for decades. As adults, few of us ever think of drinking a glass of milk anymore – maybe because we think we’re too old for all that, maybe because we just need to be given permisssion to remember just how comforting a glass of milk really is.
