ROLE
ECD/AD
A long time ago
ECD/AD
A long time ago
Google Maps
It’s true, there was a time when GPS on your phone was mind-blowing technology. It wasn’t being widely adopted and Google Maps was fighting against more established, GPS-specific brands.
It’s true, there was a time when GPS on your phone was mind-blowing technology. It wasn’t being widely adopted and Google Maps was fighting against more established, GPS-specific brands.




ROLE
ECD
2013
ECD
2013
DeSerres
A series of high-profile TSAs were purchased near Deserres and competitor art supply stores around Montreal.
A series of high-profile TSAs were purchased near Deserres and competitor art supply stores around Montreal.






ROLE
ECD
2013
ECD
2013
Game Buzz
The most expensive video game ever sold was from a Game Buzz store. It was the holy grail of games, Stadium Events from Nintendo. Unfortunately, the clerk didn't know what he had on his hands and sold it for $12. It resurfaced on eBay and went for around $40,000. The president was smiling when he told me this story, but it was no joke – he needed to take his classic games section more seriously given his huge inventory that would only grow as platforms evolved.
The most expensive video game ever sold was from a Game Buzz store. It was the holy grail of games, Stadium Events from Nintendo. Unfortunately, the clerk didn't know what he had on his hands and sold it for $12. It resurfaced on eBay and went for around $40,000. The president was smiling when he told me this story, but it was no joke – he needed to take his classic games section more seriously given his huge inventory that would only grow as platforms evolved.






ROLE
ART DIRECTOR
2004
ART DIRECTOR
2004
MTV
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.
1. Discount Grocery Chain
2. Repositioning Consumers
3. Brand Platform
2. Repositioning Consumers
3. Brand Platform
ROLE
CD/CCO
2018-Present
CD/CCO
2018-Present
No Frills
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.


1. Discount Grocery Chain
2. Repositioning Consumers
3. Brand Platform
2. Repositioning Consumers
3. Brand Platform
ROLE
CD/CCO
2018-Present
CD/CCO
2018-Present
No Frills
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.
Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi.