1. Period Poverty
2. CSR
3. No Press
Creative Director
Shoppers Drug Mart 

With a Shoppers Drug Mart on every corner, there’s a Shoppers on some pretty important corners. Some of them are located in neighbourhoods where the homeless population is dense and many of the women in those communities cannot afford the high cost of tampons. This program relied on no press and no awareness – only those who needed to take advantage of the program were ever made aware of its existence.