1. Private label CPG
2. Brand pupose
3. #eattogether
creative director
President’s Choice 
More often than not, Canadians eat with a screen rather than a person. Phones are at the dinner table, devices are everywhere. We’re distracted all the time. We’re lonelier than ever. We’re not connecting over shared meals. President’s Choice believes that encouraging Canadians to eat together is a meaningful purpose they can stand behind.