1. Private label CPG
2. Brand pupose
3. #eattogether
creative director
President’s Choice 
More often than not Canadians eat with a screen rather than a person. Phones are at the dinner table, devices are everywhere. We’re distracted all the time. We’re lonelier than ever. We’re not connecting over a shared meals. President’s choice believes that encouraging canadians to eat together is a meaningful purpose they can stand behind.