No Frills

^{︎100M earned impressions}
^{︎73% increase brand recall}
^{︎Jimmy Fallon’s favorite album}

^{Haulers: How No Frills Became Canada’s Most Culturally Relevant Discount Grocer}
To reclaim discount shopping from stigma, we created Haulers: cinematic ads, a retro 8-bit video game, and a surprise hip-hop album that racked up millions of streams. The bright yellow Hauler bag became a Toronto streetwear staple, proving that a grocery campaign could create lasting cultural impact.

cher campbell

No Frills

_{cher campbell}