1. Discount Grocery Chain
2. Culture Building
3. #Haulers
2. Culture Building
3. #Haulers
ROLE
CD/CCO
2018-Present
CD/CCO
2018-Present
No Frills
When this 40-year-old discount brand that had never advertised first came to us, they made it clear that nothing about the in-store experience was going to change. Rebranding the store wasn’t an option, so instead we rebranded the customer – thus was born the #Hauler, a person who gets a lot for a lot less.
When this 40-year-old discount brand that had never advertised first came to us, they made it clear that nothing about the in-store experience was going to change. Rebranding the store wasn’t an option, so instead we rebranded the customer – thus was born the #Hauler, a person who gets a lot for a lot less.
