1. Discount Grocery Chain
2. Culture Building
3. #Haulers
2. Culture Building
3. #Haulers
ROLE
CD/CCO
2018-Present
CD/CCO
2018-Present
No Frills
When this 40-year-old discount brand that had never advertised first came to us, they made it clear that nothing about the in-store experience was going to change. Rebranding the store wasn’t an option, so instead we rebranded the customer – thus was born the #Hauler, a person who gets a lot for a lot less.
When this 40-year-old discount brand that had never advertised first came to us, they made it clear that nothing about the in-store experience was going to change. Rebranding the store wasn’t an option, so instead we rebranded the customer – thus was born the #Hauler, a person who gets a lot for a lot less.
![](https://freight.cargo.site/t/original/i/46ddb4f0e6ed51826b792c0b282f6b7ea14f200f19df3515243e33335912f1eb/Marketing_Awards_DesignPackagin_NoFrillsHaulinStateOfMind_Hi-Res.jpg)
![](https://freight.cargo.site/t/original/i/43a3de6633bfc54831d4da5b6e72c40488c55079603ebb2ecd7a366b0f7fc3c8/FrillBlasterPro_Hero_AisleGameplay.jpg)
![](https://freight.cargo.site/t/original/i/d5d46180667dc75351b7353463a4e4ecb998f272b5c397f30c1b226f0af08f70/Screen-Shot-2021-10-19-at-4.22.17-PM.png)
![](https://freight.cargo.site/t/original/i/fa9c96a2e71d9f694a94e4abd8554098d147632402d470d6d5e0642f45b5175e/D19---Hauler---Typography-Design---Image-2.jpg)
![](https://freight.cargo.site/t/original/i/16d2a8558816ba42bbbe6c4ec74e4981fdb130d1ac8c54305482a69f1ac9c854/Screen-Shot-2021-10-20-at-2.34.32-PM.png)
![](https://freight.cargo.site/t/original/i/0d96cf2e7c1bf38624244c1f5a1684367fc7e5e00dff58d0422274672cab7481/Screen-Shot-2021-10-20-at-2.42.07-PM.png)
![](https://freight.cargo.site/t/original/i/f9fd13e2916a93c3b2bf36388c81451c0165e30318d6886b632e8223df009f29/Screen-Shot-2021-10-20-at-2.37.02-PM.png)
![](https://freight.cargo.site/t/original/i/c8ceb4868c0cc2508cf1e6bf1fcb4ff503c8d8b3850c245b7a933ed3e3a9336e/Screen-Shot-2021-10-20-at-2.52.36-PM.png)