Dove Hot Seats

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Millions on TikTok beg fans to wear deodorant at shows, and even more lament ticket prices and scarcity. We launched Dove Hot Seats to give live music back to stans without the stank.
Creating bespoke, gamified experiences that rewarded stans. From a national scavenger hunt for Charli XCX’s sold-out Brat Tour to listening data powered leaderboards for Doechii, Sabrina Carpenter, and Olivia Rodrigo. Hot Seats let fans sweat confidently with Dove Whole Body Deodorant in the seats the industry made unattainable.