Dove Hot Seats

_{︎r/dovehotseats 700k views in 24h
︎3.2 billion impressions}

Democratizing live music, giving thousands of super fans the hottest tickets in the country, because fans should sweat at shows, not the bank or with the bots.  Wild scavenger hunts, exclusive drops, reddit easter eggs, listening data leaderboards made hotseats Dove’s most engaging activation ever.